Started 2011 by Insia Sohail, Insam is a luxury label best known for its chic and wearable clothes that have an edgy, retro feel. Using sharply tailored cuts, crisp lines and sleek silhouettes, each outfit reflects our excellence in quality and workmanship. INSAM is a luxury brand label best known for its focus of wearability and style. We design clothes to make women look good, and be confident in all walks of life. We at Insam draw our inspiration from Pakistani cultural heritage, and infuse with it a dash of international flavor to give our designs a unique twist. Since our experiments with Ajraks have been our claim to fame, we constantly strive to redefine this dying art, and make it contemporary and experimental. Our Insam Ethnic Ajrak outfits are versatile and sleek, be it an everyday wear kurta, of a formal ensemble for a mehendi. Insam pret and couture ensembles can be custom ordered via appointment or bought off the rack from the Insam Studio.