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Blog posts of '2019' 'November'

Zainab Chottani To Release Her First Ever Luxury Shawl Edition Today!


Zainab’s contemporary take on traditional shawls!


Zainab Chottani is about to release her luxury shawl edition for the first time ever today! She has created the most perfect shawls for the winter season and you should definitely see it! Add this classic winter accessory to your wardrobe this fall and watch everyone around you be awed by ‘you’re the air of sophistication’ these shawls give you. Set in deep winter hues such as auburn, teal, metallic magenta, bronze, effervescent sea green, marigold orange, fuchsia, cherry blossom pink, beige, rich plum, teal blue and burgundy. She has used the smooth fabric Jacquard karandi to make matching embroidered shirts with these elegant shawls.

These shawls remind you of embroideries that have long been forgotten by people. Such as the arabesque pattern in ancient Islamic arts and scrolls of paisley. Embroidered borders, medallions and intricate threadwork adorns these shawls and the general splendor of each piece will win you over!


Look at these beautiful shawls ladies!














We hope that you liked these shawls by Zainab Chottani! Pre-booking starts today so ladies, take your pick and get ready to order your favorite one!   

Trousseau De Luxe ’19 By Mushq: The Most Awaited Wedding Festive Collection This Fall

The prettiest pastels for fall ’19!


Ever since they launched their debut collection last year, Musq has had an upward climb! Each collection is more beautiful than the previous one! This time too, Mushq has been true to its brand reputation and given us elegant pastel colored formal outfits for the upcoming fall season. These outfits have been embellished with sequins, 3-D flowers, butterflies and peacocks, kirin lace, embroidery, panel work, silver naqshi and mirror work. Swarovski crystals, glass beads, pearls and diamante buttons adorn these beautiful formal outfits! The pastel color palette includes chalky shades of blue, pink, off-white, green, gray, lavender, lilac and violet.

Ganga Jamni embroidered leafs sequined hexagonal patterns, laser cut dupattas are the highlight of the collection Trousseau De Luxe ’19. Chinese chinoiserie is artfully embroidered on tulle canvases to create these breathtaking ensembles. The brilliant silhouettes include angrakhas with embroidered yokes, front open shirts, floor length frocks and the list goes on. Embroidered belts are part of each ensemble along with raw silk shararas, Iehengas, jamawar skirts and trouser pants. These beautiful apparels will make the dreamiest wedding wear for you this fall.

Ladies upgrade your wardrobes because Mushq brings to you the best formal apparels you could have asked for!














You can shop for these apparels at and make jaws drop at the sight of your bridal trousseau!

Sania Maskatiya’s Just Began A Cotton Fabric Frenzy With Her Latest Apparels!


Sania Maskatiya’s Just Began A Cotton Fabric Frenzy With Her Latest Apparels!


When every couturier out there is busy playing with velvet, the out-of-the-box thinker Sania Maskatiya has created cotton apparels for us. By doing so she has given us the variety and the options that we needed this season to take a breath of fresh air after drowning in all the velvet that has been sent our way lately. A much welcome break from all the recent velvet creations we’ve seen indeed! Staying true to her brand’s repute, Sania has once again delivered quality outfits to us in the form of Inara! As she continues to add more ensembles to the collection, we have yet to see what more she has in store for us with this winter festive collection!

Most of these cotton outfits have pastel tones. To break the tone, she has also added a black and a dark blue dress to Inara. Get lost in the dreamy world of digital prints and quirky shirt patterns. Of embellished necklines and embroideries. Of unsymmetrical hemlines and Dhaka shalwars! She has used a variety of cotton fabrics such as cotton silk, crepe, cotton net along with jamawar to create these shirts. Wrap yourself up in the cozy woven shawls that accompany some of these dresses!  

Here are Sania’s cotton apparels ladies!










You can buy these apparels at now!

Mahgul’s New Velvet Apparels With Elegant Silhouettes

Enticing velvet apparels for modern women!


Winter has barely arrived and already most of Pakistan’s notable designers have launched their velvet collections. Mahgul has made these apparels trendy and traditional. With cuts that will win your hearts and detailing that will incite praises from everyone around you! Wear one of her kaftans or embellished velvet jackets to a family dinner. Wear these chic knee length shirts to soirees and hi-teas. Mahgul has worked her magic on these elegant apparels and brings her exquisite detailing to us through these dresses.  

These apparels have geometric patterns, applique work and intricate embroidery on them. The color palette is dark which makes it perfect the winter season. The brilliant designer has created six different dresses for you called Black Dahlia, Minerva, Savannah, Jade Empress, Queen of The Nile and Midnight Garden. They are colored black, gray, scarlet, green, beige and blue. Put on a pair of Miu Miu shades and look like a desi diva this winter tide! If you were in search of a particular color then, take your pick before all the good ones get snapped up!  

Here are all of Mahgul’s velvet creations!
















You can buy these apparels online now at search is over and the outfits of your dreams are finally here!

PS. Every shirt comes with matching raw silk pants!

Rabia Zahur’s “Aabroo” Is Simply Perfection Personified


Classy apparels for the fall of 2019!


Rabia Zahur’s latest collection “Aabroo” is here and the designs are simply gorgeous. We cannot seem to get over these beautiful apparels. Rabia Zahur has taken trendy winter fabrics and artfully transformed them into enviable formal outfits. She has used velvet, organza and chiffon to make the shirts in this collection and she has paired these embellished shirts with matching silk or jamawar pants. For detailing these outfits, she has used applique, pearls, dari work, sequins, gota and mirror work. The silhouettes are a unique. A fine blend between contemporary and traditional dress cuts.

There are long shirts, organza capes, kaftans and frocks in this collection. This collection is all about variety. As for the color palette, there’s red, black, blue, purple and even mustard in this collection. Rabia Zahur has used the perfect colors for the upcoming winter season. Wear these chic, sophisticated outfits to all the parties you attend this fall and make everyone’s mouth drop open at the sight of you!

Here are Rabia Zahur’s beautiful apparels from “Aabroo”







Fairy Dust 








Enchanted Majesty 






Gul Mohar 












Like what you see? Shop these apparels online now!

Tahra By Zainab Chottani Is On Our Radar For Fall 2019

Stylish Georgette shirts and pants to make you stand out in a crowd!


Even though traditional attires are more of Zainab Chottani’s area of expertise, she is not afraid of thinking out of the box and stepping out of her comfort zone once in a while. Her new attires Tahra are all about colorful panel work shirts paired with monochromatic trousers and pants. Another fascinating design element that she has used in these shirts is their intriguing geometric prints. Even the shoot is trendy, fun and extremely fashionable.

She has used crepe and Georgette to create these classy dresses. Wear them to the next friends get together or hang out that you plan. These are the perfect outfits to wear when you hit the mall or go shopping with your friends. Wear your favorite pair of Manolo Blahnik heels with them and whip out your favorite Judith Leiber clutch. Ladies, it’s time to make a lasting impression on people!

 Trendy Georgette kaftans and jackets are abundant in this collection. If you’ve seen this shoot, then you probably know how you can style these trendy shirts! The color palette is vast and funky!

So, ladies here is what Zainab Chottani’s Tahra has in store for you!




























Like what you see? You can simply buy these online at now! 

Asim Jofa: Ladies, Is The Real Deal.

Pakistan’s jeweler turned top fashion designer!


Asim Jofa is one of Pakistan’s leading fashion designers. The jeweler turned dress designer is known to breathe magic into his apparels. According to the designer himself, each apparel that he designs is meant to tell a tale. If you delve further into the depth of his designs, you will find that the motifs, prints and the themes of his outfits all tell a story! It is almost as if he tries to narrate intriguing fables through his work and not just create outfits. The very fact that his collections get sold out within days of going live shows how much us Pakistani’s love his apparels. People tend to replicate his designs. They try to compete with him and reach the benchmark set by him but no one can beat him because Asim Jofa knows how to beguile women everywhere with his one-of-a-kind apparels.

Another thing that people do not know about the premium lawn maestro of our country is that he is a complete workaholic. He pours his heart and soul into his work and that is pretty obvious from his designs. He still manages to find time for his family on Sundays no matter how hard he works and ladies we do love family-oriented gentlemen! Just like us, he loves the simpler things that life has to offer like Netflix shows such as Stranger Things, Christian Bale and jazz music.

As for his work, he uses the subtle design techniques used in jewelry crafting to embellish his clothes. When asked about how people can distinguish between his designs and their cheaper replicated versions in the market, he said that his outfits are all about detailing which is why women buy them in the first place. He also added that his collections tend to get sold out within a few days of coming out! So ladies, if you’re being sold Asim Jofa outfits weeks or months after their launch, then there is a fair chance of them being replicas.

Not only do us Pakistani’s love his work, but people living across borders in India are also fans of his designs. According to the maestro, he has received a lot of love in India which is why he would like to continue showcasing his clothes there. He also has fashion shows in other countries of the world like Dubai and America.

Here are some of his designs laid out for you to see!





















Ladies, isn’t his work enchanting? Welcome to team Asim Jofa!

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